Where does the data come from?
Every record starts as a public building permit or a county property record, pulled directly from the issuing county or municipality (building department permit rolls, county assessor / property appraiser data). We do not buy pre-built consumer lists and we do not scrape social media or private databases for the underlying event: a home breaking ground is a public record the moment the permit is filed.
Once we have the permit, we match it against the county's own property and ownership records to attach a mailing address, community, and value, then grade the opportunity for your trade (value tier, owner location, build stage). Nothing here is inferred or guessed: every field traces back to a government record or a documented public source.
Is this legal?
Yes. Building permits, property ownership records, and property sale records are public government records in every state, published specifically so the public (including businesses) can access them. Using public records to identify a real business opportunity is the same practice title companies, real estate agents, and direct-mail programs like new-mover mailers have used for decades.
JustBrokeGround is not a consumer reporting agency, and the data here is not permitted for credit, insurance, employment, or tenant-screening decisions under the Fair Credit Reporting Act. It is sold for one purpose: helping a licensed trade business identify and reach homeowners who are actively building, a legitimate marketing use of public records. See the full Terms and Privacy pages for the complete picture, including our data accuracy disclaimer and opt-out process.
How fresh is the data?
Your dashboard refreshes daily at 6:00 AM from the county's own permit feed for territories where a live feed is running. New permits typically appear in your feed within one to a few days of being filed with the county, depending on how quickly that county publishes its own records (this varies by jurisdiction; some counties publish same-day, others weekly).
Every lead shows its permit date and the date it was added to your feed, so you always know exactly how fresh a specific opportunity is, not just a generic "updated today" claim.
What if my county is already taken?
Exclusivity is per trade, per county, so your county's designer seat, home watch seat, and outdoor living seat are three separate seats. If the seat for your specific trade is taken, we tell you honestly on the spot when you check your county. Not counted yet does not mean unavailable, and taken in one trade does not mean taken in yours.
If your specific trade's seat is sold, you can ask to be notified if it ever reopens (seats are month to month and can be canceled), or check whether a neighboring county in the same market is still open. We will never claim a seat is available when it is not, and we will never claim a false sense of urgency about a seat we have not actually sold.
What does exclusivity actually mean?
It means our system will not sell a second seat in your trade and county while yours is active. That is enforced in the same database that runs your dashboard and the pitch pages, with a hard constraint that rejects a duplicate sale even if two people tried to buy at the same moment, not just a sales promise.
- Exclusivity is scoped to one trade, one county. A designer and a home watch firm can each hold an exclusive seat in the same county at the same time; they are not competing for the same seat.
- The seat status shown on any pitch or check page reads live from that same ledger. If it says open, it is open right now.
- Exclusivity applies to the feed and outreach we run. It does not prevent a homeowner from independently finding another business through search, referral, or any channel outside this system, we are simply the only ones with this specific graded list.
How do I get leads into my CRM?
Every dashboard has a one-click CSV export of your current filtered view, ready to import into any CRM that accepts a CSV (HubSpot, Salesforce, Follow Up Boss, a spreadsheet, anything).
For a more automated path, the common pattern our customers use today is a Zapier email-parse workflow: your weekly Monday Territory Brief and any watch-alert emails are plain, structured emails, and Zapier's email parser (or a similar tool like Make.com) can turn each one into a new CRM record automatically, no direct integration required on our end. A native CRM push (Zapier app, direct webhook) is on our roadmap; CSV export and email-based automation both work today.
What does a seat cost?
Seats run $299 to $599 a month plus a one-time setup fee, published on the pricing page, at a founding rate locked in for the first customer in each trade and county. A $99 refundable reserve holds your county and trade for 7 days with no sales call required. Full comparison against shared-lead marketplaces is on the pricing page.
Can I cancel any time?
Yes, seats are month to month with no long-term contract. See the cancellation terms on the Terms page for the specifics, including what happens to your seat and dashboard access after cancellation.